While it may seem overwhelming, its significance cannot be emphasized. 97% of marketers must use social media tools, and 78% of sellers exceed their peers by utilizing social media for their Business (Fidelman, 2013).
And, its advantages extend far beyond boosting sales.
Nevertheless, not all businesses are aware of the advantages of social media marketing. 50% of small businesses aren’t utilizing social media to develop their business. Even more concerning is that an additional 25% don’t plan to use social media in the future either (STL Black Biz, 2016). There is no connection between those who see the benefits of social media and those struggling to get started.
You’re about to see why social media marketing can improve your business. Some of the advantages you’ll learn about include:
- Spreading your brand information: Social media marketing will make it easy for you to advertise the word about your products and services.
- Growing your traffic: Utilizing social media and connecting it to your website will boost your traffic largely.
- Promote your products and services: This is ultimately why you invest in marketing, right?
Utilizing Social Media To Help Grow Your Brand Awareness
Build Brand Recognition
Achieving brand recognition is one of the business’ most essential marketing aims. Usually, customers want to buy brands that they recognize. Luckily, social media provides us easy and effective brand awareness.
Make A Conversation Around Your Brand
An excellent social media marketing strategy will create conversations about your brand, products, services, and customers.
Discover How To Connect With Your Audience Through Social Media Listening
Social media listening is the act of observing social media conversations about specific subjects. It helps you understand what’s important to your audience and identify trends your target audience is following.
Share Your Brand’s Story
Utilizing social media is an excellent idea to share your brand’s purpose and share stories. Sharing your stories can have a great impression on your brand’s image. They can be extensive or simple, depending on what you think will be the most efficient.
Build Customer Loyalty
Could anything probably be better than building brand loyalty for free?
Customers follow and communicate with the brands they enjoy. But what’s interesting is that 53% of customers who follow your business are likely to be loyal to your business specifically (Baer, n.d). It’s an obvious direct correlation: If your clients follow your brand, they are more likely to choose you than other brands. Moreover, if they’re loyal customers, they’ll increase your traffic.
Reference:
Baer, J. n.d. 53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands. https://stlblackbiz.com/. Accessed on October 26, 2020
Fidelman, Mark. 2013. Study: 78% Of Salespeople Using Social Media Outsell Their Peers. https://www.forbes.com/sites/markfidelman/2013/05/19/study-78-of-salespeople-using-social-media-outsell-their-peers/#70ba6d3a39ec Accessed on October 26, 2020
