When you’re a business owner, there are chances that you’ve already need to consider using social media to help your business grow.
Some small business owners use platforms like Instagram, Facebook, Twitter, LinkedIn, and Pinterest to help grow their businesses. When you are still standing on the social sidelines, there’s never been a better time to get started.
Social media supports your business growth.
First of all, social media does support making your brand famous and awareness.
It is more important than exposure. It allows you to grow connections with your target client. Your supporters, members, and links are people who recognize your company, have likely done business with you in the past events, and will most likely tell their friends about you.
Social media is widespread.
You don’t need to be an online marketing expert or blog reader to know that social media is viral among consumers. Based on the research, 69 percent of American adults use social networks, which means that social media will touch nearly every customer that walks through your door (Pew Research Center, 2007).
For some small businesses, Facebook has 2.32 billion monthly active users is the jumping-off point for getting started with social media marketing. With its broad reach and powerful functionality, very few businesses couldn’t benefit from having a presence on social media. And starting there will make it easier when you want to try something new.
Social media is cost-effective.
Most social media advertising is cheaper than traditional advertising, so you don’t have to waste a lot of money to reach more people, increase your leads, and grow your business. As more social networks add algorithms that filter what users can see in their news feed timeline, your organic content may get lost in the shuffle. Take advantage of the low-cost advertising features offered by social networks to promote your business and services.
Social media leads reach all ages and demographics.
Social media defies age limits. According to the study, they found that 69 percent of US adults are using social networks. While most of that percentage are aged 18-29, a substantial amount is attributed to other ages that use social media, including 34% of Americans 65 and older. So, no matter how young or old your target audience may be, chances are, most of them are already logging on and waiting for you to get started (Pew Research Center, 2007).
Social media supports two-way communication.
You can respond just as fast, without having to pick up the phone or worry the customer doesn’t see your response. You can ask your customers to share their opinions, concerns, and ideas to understand them better. Social media gives you the power to learn more about your leads, interests, and problems.
Reference:
Smith, A. (2017). Record shares of Americans now own smartphones, have home broadband. Pew Research Center, 12, 1-2. Accessed on October 22, 2020.
